A new hamburger restaurant Hello! was opened in Lahti in April 2016. It offers good quality hamburgers at a reasonable price. The case was to make the whole visual identity and marketing concept for this restaurant including a story, a communication style, a website and launch campaign. Keywords behind the concept were fast casual, american, best burgers, fresh and happy service.
Art Director: Antti Toivanen
Copywriter: Saara Harju
Project Manager: Joona Kallinen & Juha Jukakoski
Advertising Agency: Ilme