Järvikylä – Outdoor Ad Campaign
Järvikylä produces the most comprehensive range of herbs and salads in Finland since 1674. Järvikylä is located in Joroinen, Finland.
The brief was to make an effective outdoor ad campaign focusing on Järvikylä´s brand and consumer awareness.
The solution was to take three most popular herbs and show how they are always fresh and make your food taste so much better than dry herbs or competitors products. The main message was “The only thing that differs us from others is the taste“.
Campaign won the Outdoor Champions 2010 best outdoor ad campaign of November in Finland.