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Järvikylä – Outdoor Ad Campaign

Client
Järvikylä produces the most comprehensive range of herbs and salads in Finland since 1674. Järvikylä is located in Joroinen, Finland.
www.jarvikyla.fi

Brief
The brief was to make an effective outdoor ad campaign focusing on Järvikylä´s brand and consumer awareness.

Solution
The solution was to take three most popular herbs and show how they are always fresh and make your food taste so much better than dry herbs or competitors products. The main message was “The only thing that differs us from others is the taste“.

Awards
Campaign won the Outdoor Champions 2010 best outdoor ad campaign of November in Finland.

Creatives
Art Directors: Antti Toivanen, Markus Heinonen
Copywriter: Markus Heinonen
Project Manager: Oskari Kariste
Photography: Loma Graphics
Advertising Agency: Ilme

Production year
2010

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