PAM – General Brochure
PAM is a trade union for people working in the field of private services sector. PAM is the second largest trade union in Finland with 210 000 individual members.
The brief was to make a new general brochure with PAM´s new visual identity. The target group consisted mainly of women. The aim was to get new members to join the union.
Solution was to make a handy leaflet style brochure with new fresh visual approach and simplified, but strong texts. The brochure also contained the easily removable return form.
Art Director: Antti Toivanen
Copywriter: Oskari Uusitalo › www.otsikko.fi
Other Creatives: Markus Heinonen, Jarno Järvi
Project Manager: Markus Lehto
Photography: Loma Graphics
Stock Images: Thinkstock
Advertising Agency: Ilme