Woikoski – Suomi hengittää Woikoskea Campaign
Woikoski is the oldest specialized gas producer and distributor in Finland. The company has evolved through various colourful and adventurous phases to become an important producer of various gases and a pioneer in the chemical industry.
The brief was to show what Woikoski is really doing and what are their products to consumers and industry. They also wanted to show their next big thing – hydrogen car.
The solution was to make two TV commercials and a campaign website which would show the variety of Woikoski products – medical, technical, food-industry and specialty gases. One important thing was also show that gases are everywhere in our everyday life and in fact Finland is “breathing” thanks to Woikoski products.
Art Director: Antti Toivanen
Copywriter: Mikko Eskelinen
Other Creatives: Jarno Järvi, Markus Heinonen
Website coding: Ilkka Vauhkonen
Project Manager: Joona Kallinen
Advertising Agency: Ilme
TV Production: Wunderland 372
TV VFX: Tolm