Uusyrityskeskus

Brand Identity and Website Design

The Finnish Enterprise Agencies – founded in 1989 – are a nationwide network of 150 qualified business advisors and 1,500 experts. Since 1989, the Enterprise Agencies have helped to establish more than 140,000 new enterprises, and thousands more are founded every year.

Case & Solution
Redland was chosen to improve the customer experience and refresh the brand and online service through service design. In order to increase customer understanding and improve the customer experience, comprehensive user information was needed. To this end, a service design process was launched with the following steps: research work, brand redesign and website definition. Based on information from interviews, research, and workshops, we realized that none of the competitors bring out the human perspective, personality, and genuine encounters.

My role in the project:
Art Director, Concept designer and part of UX&UI-team

Advertising Agency: Redland

Production Year: 2021