Brand Identity and Advertising
BestParks are short-term stay-over places for motorhomes and caravans. These caravan parks do not compete with campsites, as they are intended for stop-overs of one or a few days and have a smaller service range than campsites. A caravan park is easy to build and move. Because no town planning is required, they can be placed in central city locations that are currently without such services.
Case & Solution
We created a brand identity for a new kind of travel park concept and designed all the marketing communications applications for it. Also all kind of advertising in digital and physical platforms. Among the caravans, the new travel park concept has received a huge positive reception and more new parks are being set up all the time.
My role in the project:
Concept Designer, Art Director and Graphic Designer
Advertising Agency: Redland
Production Year: 2020