Food so fresh you can always count on it.
The Little Garden is a Finnish food innovation launched in the U.S. market — one of the world’s largest and most competitive. With over 30 years of experience in greenhouse technology, the company set out to make local, chemical-free, and weather-independent food production part of everyday life. Florida was chosen as the launch site, offering the perfect mix of logistical challenges, unpredictable weather, and a growing appetite for local food.
The Insight
Presenting a new food philosophy requires more than a product launch — it calls for a story. The Little Garden’s narrative centers on one word: Fresh. Freshness isn’t just a product attribute, but a way of thinking and doing.
The Solution
The brand identity was built around three pillars. First, the brand and visual identity were designed to make The Little Garden approachable, inspiring, and credible in a modern market. Second, storytelling and multichannel communication were developed to connect the narrative across the website, social media, and the Fresh from The Little Garden video series, blending technology, flavor, and the Florida lifestyle. Finally, community and engagement were strengthened through collaboration with internationally recognized chef and food personality Sara La Fountain, whose involvement brought authenticity and inspiration even before the official launch.
www.thelittlegarden.us
My role in the project:
Art Director & UX/UI Designer
Advertising Agency: ILME
Production Year: 2025