Art Direction, Concept Design & Advertising

BestCamp is a Finnish digital platform that has been developed especially for camping sites. The platform allows users to offer and book overnight stays, camping sites and experiences quickly and easily. For the traveller, BestCamp offers a smart and easy way to handle travel-related bookings and payments in advance or on the road using only a smartphone. 

Case & Solution

We created an eye-catching advertising campaign for BestCamp that utilized both traditional print and digital media, taking into account all the most relevant target groups. At the same time, BestCamp’s visual style was refined to stand out from the other competitors.

My role in the project:
Art Director, Concept Designer

Advertising Agency: Redland

Production Year: 2021