From two operators to one strong brand by the water.
Savorak is a pioneer in Finnish dock construction, with roots in the heritage of Lip-Lap Laiturit and Savorak’s new, bold culture of doing. Savorak combines decades of experience with modern design expertise – from cottage shorelines to large-scale harbor projects.
Known as pioneers of Finnish dock construction, Lip-Lap Laiturit and Savorak were brought under a single brand in 2026. As part of the renewal, the companies needed a shared name, identity, and website. The goal was to build a new Savorak that wouldn’t feel like a compromise between two brands, but rather a single strong player – along with a site that serves consumers, professionals, and municipal clients alike.
The Solution
We renewed Savorak’s brand identity and shaped it into a digital experience that stands out in the market. The distinctive identity was designed to elevate the brand image in a more premium and inspiring direction. At the heart of the visual world, we placed people and the authentic everyday moments that evoke emotions and warm memories by the water.
The website concept was built around the idea “recognize yourself, find your solution.” Clear navigation, filterable product paths, and carefully crafted UI/UX guide users quickly to the right content – whether they’re looking for inspiration, technical information, or a quote.
savorak.fi
My role in the project:
Art Director & UI Designer
Advertising Agency: ILME
Production Year: 2026