Brand identity & Marketing

Svala is an expert in dressing to ensure maximum enjoyment in the great outdoors. Everything they make will withstand the test of time and heavy use.

Case & Solution

Svala wanted to renew its own brand, advertising and website. Together, after the competition surveys and workshops, we found an angle that no other competitor had yet strongly highlighted in their communications, and which was Svala ’s core advantage – comfort. On the basis of this, we renewed Svala’s messages and photographs and created a strong and distinctive brand identity, in which the madness of Finnishness is seen as a strong factor behind everything. With Svala, you can enjoy any situation, no matter how challenging the weather or conditions are.

My role in the project:
Art Director, Concept Designer

Advertising Agency: Redland

Production Year: 2021